Trends for Online Hotel Marketing in 2013 – The Way Forward

Hotel promotions are a significant online marketing tool for hotels. With the tangible search for division and the social and dissolving shades of day-to-day, online hotel marketing is now something every organization adopts.

With 2013 Q1 almost completed, we bring you a list of online hotel marketing trends that could strengthen your big business time and help you stay on top of many things.

Photo sharing platforms:

Photo-sharing platforms like Pinterest and Instagram were booming in 2012 and continue to do so this year. Visually appealing and high-quality photos will help support your marketing strategy. People use more and more graphics because they want to leave their friends where they are and how fun they are. Here, the photo sharing is a great opportunity to make your presence heard online through word of mouth. Interesting visual photos make a great investment for your business and brand.

Direct Booking:

Online bookings are rapidly growing in importance and usage. More and more people today use the hotel’s website to reserve their room. Just make sure your website has fresh online content, a hassle-free online booking system and an up-to-date section of offers and promotions.

Online Reviews:

Publishing reviews online is convenient and helps a brand to have knowledge in its ranking. One of the most important factors in travelers’ decision making, online reviews help to rope in the most potential customers. In addition, responding to a review on a regular basis also helps. Also, keeping your tone of voice subdued and positive while responding to a negative or aggressive assessment is helpful.

Marketing Marketing:

Recent studies have shown that about 66% of people watching videos are those planning a trip and 43% people watching videos while deciding on a lodging. With the percentage of people uploading, watching and sharing videos online all the time, online video is and will be an effective marketing tool this year. In addition, videos have a positive effect on organic SEO. Keeping it simple, a video of the hotel, the most important, should capture the look of the hotel and show the area’s attractions.

Content Marketing:

How many times have we heard the adage, ‘Content is King?’ Content marketing is and will continue to be one of the marketing megatrends. Social media supports SEO. Blogs and articles, in addition to Facebook, Twitter and G +, allow you to interact, communicate and connect with your loyal customers, as well as potential ones.

Mobile Trends:

Hotel marketers need to focus on ways to capitalize on mobile apps in 2013 as social media and mobile phones have already become inseparable.